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Vebu

(2024)

Brand Application, Brand Identity, Creative Concept, Creative Direction, Graphic Identity, Motion Graphics, Strategy

Client:
Vebu Foods

Vebu brought us their quality veggie patties, renowned for their bold flavors. Our goal? To create a Brand Identity and foundation that would distinguish them in competitive, vegan-value driven markets, and showcase their beliefs and personality.

We developed the platform ‘Nothing but Flavor,’ reflecting Vebu’s commitment to pure products – just veggies, no nasty filleres. A platform that helps them cut through the noise and focus on what’s important. This concept inspired our Visual Identity – vibrant, playful, echoing the joy of their products. Vebu offers a flavorful alternative, driven be their belief in vegetables and honest recipes, rather than an attempt to imitate meat. It’s simple, easy to cook, sincere, and a source of joy for all.

Project Lead

Julius Harrebek

Senior Designer
Copenhagen

+(45) 3035 4504
julius@cultureworks.dk

 

 

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