Client:
hummel

Collaborators:
NoWonder, Playminds

In 2023 Hummel can celebrate their 100th anniversary. 100 years of supporting all kinds of sports, at different levels, all over the world.

Our task was to create a creative direction and concept that could turn 100 years of victories, losses and historic moments into consistent visual content for the SS23 sales conference.

We developed a concept engine around the tagline “History Is What We Do Now”. All digital content constantly showcased the connection between the past, the present and the future with split screens, archive footage, animations mixed with ecxisting campaign shots, contemporary styles and partnerships.