Client:
Cryos International

Collaborators: 
NoWonder

The ‘Kids Are Awesome’ campaign shows that Cryos understands the full experience of a life with children and even more importantly – the unwanted situation of a life without them.

The campaign universe shows everyday situations through humor and visualizes the contrasty difference between the idealistic and real life with kids. But most importantly, even if the reality is chaotic, noisy and messy – children are still completely fantastic.

‘Kids Are Awesome’ was created in Denmark, but spread out through all Cryos’ markets – Denmark, Cyprus, USA and Germany.