Cluster Square

Designing and handling a central square during Aarhus Festival
The Challenge

The annual festival Aarhus Festuge wanted a central platform in the city where diversity, coolness, tasty street food, cold cocktails, music and culture could bloom and gather anyone regardless of age and interests; Cluster Square.

The Kickoff

We created a unique spot where people got together through concerts, workshops, art, shared dining and other events during the nine days. Most of the activations were hosted by clusters in the city, who got an opportunity to meet the people of Aarhus.

The Win

30.000+ people visited Cluster Square where the content was created by 35 different creative and cultural clusters. We reached more than 220.000 people across social media channels and 800.000+ through publicity.

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