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Cluster Square

Designing and handling a central square during Aarhus Festival 

 

 

 

 

Intro

This one is very dear to us. The annual festival Aarhus Festuge wanted a central platform in the city where diversity, coolness, tasty street food, cold cocktails, music and culture could bloom and gather anyone regardless of age and interests; Cluster Square.
We created a unique spot where people got together through concerts, workshops, art, shared dining and other events during the nine days. Most of the activations were hosted by clusters in the city, who got an opportunity to meet the people of Aarhus.
30.000+ people visited Cluster Square where the content was created by 35 different creative and cultural clusters. We reached more than 220.000 people across social media channels and 800.000+ through publicity.
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9 days
43 concerts
3 food partners
37 events
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We really wanted to pay a tribute to the creative clusters that challenge and innovate the cultural scene in Aarhus on a daily basis.
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200.000 SoMe Reach
30.000 Visitors
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We designed a multipurpose eventspace - at one point a peaceful yogastudio and the next minute a rap concert.
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It was colorful, welcoming and creative - Just like the people of Aarhus.
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Project lead: 
Marie Kjær
+45 26 71 42 76
marie@cultureworks.dk

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

Børsen Gazelle

2020
2019
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