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ECCO® Tech House
(2023)
Activation, Brand Identity, Brand Platform, Brand Strategy, Concept
Client:
ECCO®

We set out to craft the Brand Strategy and Identity for ECCO® Tech House, the hub of company’s digital transformation.

Central to this transformation is a cultural shift, moving from a traditional, corporate IT structure to a more agile, engineer-led approach. This change enables quicker collaboration and innovation, ultimately positioning ECCO® as a leader in creating unparalleled digital consumer experiences. ECCO® Tech House is where curiosity meets collaboration, experimentation meets execution, and the future of ECCO®’s digital landscape takes shape.

ECCO® Tech House’s mission is to attract top tech talent from around the world by creating a collaborative and dynamic environment that fosters innovation and creativity. Here, an international team of engineers and developers works together, not only to prototype and implement new technologies but also to redefine the way ECCO® operates across business units.

Project Lead

Jesper Juul Sehested

Design Lead & Partner
Copenhagen

+(45) 2643 2677‬
jesper@cultureworks.dk

 

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