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Transparency Tomorrow
(2023)
Activation, Campaign, Event Design, Production, Video Production

Client:
Villum Window Collection

Transparency Tomorrow, an event that explored the many sides of transparency in modern architecture, covering both historical and social aspects.

We had the pleasure of developing the concept and bringing it to life. But how do you visualize something that’s invisible?

Our inspiration came from the subtle movement behind frosted and textured glass, which influenced the design of all the event materials. Soft, diffused, and dynamic colors on transparent surfaces helped express the idea of transparency, both in physical and digital form. The final result was a symbolic yet eye-catching visual identity, perfectly suited to the beautiful surroundings of Væksthuset in Copenhagen.

Project Lead

Julia Schougaard

Comms. Project Manager
Copenhagen

+(45) 3033 3408
julia@cultureworks.dk

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