Client:
BL – Danmarks Almene Boliger

“Vi samles” is a collaborative and national campaign aimed public housing resistents.

Danmarks Almene Boliger and 5 different housing associations came together to form a nationwide festival tour with the common goal of engaging local communities in order to strengthen their everyday democracy and the social life where they live.

The project focused on co-creation with the local house associations as well as securing a unified messages and expression across all formats and campaign activities. Besides five local festivals the activities included a digital campaign platform, communication on socials, physical communication in stairways in order to convince the local community to interact with the festival tour and more.