JACK & JONES – One Club
Creative Direction, Event Playbook, Event Production, Experience Concept
Client: JACK & JONES
E-Types, Dark Matters
The ONE CLUB campaign manifested the final destination between the two brands: JACK & JONES and JJXX. We developed a concept for how to experience, celebrate and feel the new universe.
Our job was to combine brand and experience through different event activities that supported the brand identity and encapsulated the diversity. In the raw warehouse surroundings we turned the space into a 108 meter long screen and a 360 degree brand experience.
The result was the ultimate feeling of togetherness, across genders, markets and styles.
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