VELUX: LKR Grand Opening
VELUX: LKR Grand Opening
VELUX: LKR Grand Opening
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Client
Velux
Year
2025
Role
Creative Concept
Event Design
Production
Booking
Execution
We developed and produced the Grand Opening of VELUX LKR Innovation House, creating a full day experience for 700+ guests. Built around innovation, the concept connected architecture, program and activations into one cohesive experience.
TEAM
Julia Schougaard
Martin Rohde
Mads Severinsen
PHOTOGRAPHY
Kathrine Thude
MOTION GRAPHICS
Andreas Trankjær
We partnered with VELUX to develop, design and produce the Grand Opening of the LKR Innovation House in Østbirk. The ambition was to create an experience that reflected the purpose and spirit of the building, rooted in innovation, sustainability and collaboration.
From program development to visual identity and event design, we created a cohesive concept that connected architecture and experience. Guests explored the building through talks, hands-on activations and curated moments, from LEGO interpretations of the house to local food and nature based activities.
Inspired by the building’s materials and geometry, we designed a flexible event system that complemented the space and activated it at the same time. The result was a full day experience bringing together more than 700 employees and guests in a setting built to inspire and engage.
