Transparency Tomorrow: Campaign & Design
Transparency Tomorrow: Campaign & Design
Transparency Tomorrow: Event + Production
PAUSE
PLAY
00:00
/
00:00
Client
Villum Window Collection
Year
2023
Role
Activation
Campaign
Event Design
Production
Video Production
Transparency Tomorrow challenged the role of transparency in modern architecture. We built the concept and identity around this tension, turning Væksthuset into an interactive experience where glass, space and debate came together through a dynamic program and carefully designed details.
TEAM
Mads Severinsen
Julius Harrebek
Julia Venø SchougaardI
Transparency Tomorrow, an event that explored the many sides of transparency in modern architecture, covering both historical and social aspects. In developing the event concept, we explored the questions: Is architecture becoming too transparent? What role does glass play in our lives, and how can we weave these challenges into the event experience? Our research led to an interactive, transparent event concept and visual identity centered around a dynamic stage program at the stunning Væksthuset, where glass dominated the space. Guests received a question sheet for the panel discussion and a transparent keychain featuring debate questions. Every detail, from the catering to the overall design, embraced the theme of transparency.
