TISE: BRAND CAMPAIGN
TISE: BRAND CAMPAIGN
Tise Brand Campaign
PAUSE
PLAY
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CLIENT
’tise
YEAR
2026
ROLE
Creative Concept
Campaign Design
Content Production
Events & Production
Following eBay’s acquisition of Tise, we helped cement its position as the leading second-hand marketplace for women. By combining a bold, Gen Z-driven campaign with community-led activations, we transformed Tise from a marketplace into a cultural brand.
A seamless campaign combining audience engaging brand awareness and true product tie-ins, In a series of community based events, content and activations.
A seamless campaign combining audience engaging brand awareness and true product tie-ins, In a series of community based events, content and activations.
A seamless campaign combining audience engaging brand awareness and true product tie-ins, In a series of community based events, content and activations.
TEAM
Therese Albrechtsen
Mads Severinsen
Jesper Juul Sehested
Negin Fouroozandeh
Matilde Hoff-Lund
Gustav Pedersen
Following eBay’s acquisition of Tise, we helped strengthen the platform’s position as the leading second-hand marketplace for Gen Z.
Rather than competing on price or selection, we leaned into what already made Tise different: a more curated marketplace filled with sought-after pieces
To connect with the audience, we developed a series of bold, statement-driven messages rooted in Gen Z culture and behaviour. The campaign wasn’t designed to appeal to everyone. It was built to resonate with the people Tise wanted to reach. That sparked debate beyond the target audience, but more importantly, it sparked relevance within it.
Rolled out across out-of-home, social and community activations, the campaign helped strengthen Tise’s position while turning the brand into something people wanted to identify with.
