Relevant: Identity & Product
Relevant: Identity & Product
Relevant: Identity & Product
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Client
Relevant
Year
2025
Role
Creative Concept
Design Direction
Brand Identity
Packaging Design
We helped Active Care brand Relevant® by creating a new visual identity and packaging design based on a belief that skin and hair health is holistic, and is influenced by the world we live in, our lifestyle and how we feel at this very moment.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
A brand identity and packaging system that’s physically present, native in movement and emotionally expressive.
TEAM
Julius Harrebek
Mads Severinsen
Katrine Ringsborg
We helped Active Care brand Relevant by developing a new visual identity and packaging design rooted in a holistic view on skin and hair health. The ambition was to move beyond functional product communication and create a brand that reflects how wellbeing is shaped by lifestyle, environment and everyday experiences.
We translated this belief into a visual universe that feels considered, calm and contemporary. From identity to packaging, the design system creates clarity and consistency while supporting the brand’s positioning in a competitive category.
The result is a brand that connects product and perspective, making Relevant stand out through a more human and holistic approach to care.
