Cryos: Kids are Awesome
Cryos: Kids are Awesome
CRYOS: Kids are Awesome
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PLAY
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Client
Cryos International
Year
2022
Role
NoWonder
We created “Kids Are Awesome,” a campaign using humor and contrast to show the reality of life with children. Chaotic and messy, yet completely fantastic. Rolled out across markets to connect emotionally across cultures.
+163k Full Views +14.300 Interactions Global Roll Out
+163k Full Views +14.300 Interactions Global Roll Out
+163k Full Views +14.300 Interactions Global Roll Out
TEAM
Jesper Juul Sehested
Mads Severinsen
FILM PRODUCTION
NoWonder
The ‘Kids Are Awesome’ campaign shows that Cryos understands the full experience of a life with children and even more importantly – the unwanted situation of a life without them. The campaign universe shows everyday situations through humor and visualizes the contrasty difference between the idealistic and real life with kids. But most importantly, even if the reality is chaotic, noisy and messy – children are still completely fantastic. ‘Kids Are Awesome’ was created in Denmark, but spread out through all Cryos’ markets – Denmark, Cyprus, USA and Germany