this.nordic 2018: festival
Designing and executing this. festival 2018
As a part of our very own conference and festival platform: this., we needed to create a visual and textual language for the festival that separated it from the conference. The look had to appeal to another audience than the conference guests, but still be in line with the conference CVI and also stay inside the theme in general.
We quickly decided to stay on track in terms of colors from our main CVI. But we needed the receiver to be able to distinguish between the festival and the conference. We played around with fonds and expressions and ended up with a final look that resonated with our target group perfectly and added a bit of sass in our words.
We like to think that we found the sweet spot merging the festival and the conference look. The vibrant, young look and sound of the festival reflected the guests and our lineup including e.g. 2MANYDJS-DJ SET. We were stoked to be able to announce that it was SOLD OUT on the day of the event. We hope to invite all of you again in 2019.