this.nordic 2018: festival
Designing and executing this.festival 2018
Intro
As a part of our very own conference and festival platform: this., we needed to create a visual and textual language for the festival that separated it from the conference. The look had to appeal to another audience than the conference guests, but still be in line with the conference CVI and also stay inside the theme in general.
We quickly decided to stay on track in terms of colors from our main CVI. But we needed the receiver to be able to distinguish between the festival and the conference. We played around with fonts and expressions and ended up with a final look that resonated with our target group perfectly and added a bit of sass in our words.
We like to think that we found the sweet spot merging the festival and the conference look. The vibrant, young look and sound of the festival reflected the guests and our lineup including e.g. 2MANYDJS-DJ SET. We were stoked to be able to announce that it was SOLD OUT on the day of the event.
Designing an identity for our new festival format 'this.festival'
We played around with fonts and expressions and ended up with a final look that resonated with our target group perfectly and added a bit of sass in our words.
We like to think that we found the sweet spot merging the festival and the conference look. The vibrant, young look and sound of the festival reflected the guests and our lineup.
We were stoked to be able to announce that it was sold out on the day of the event.
Project lead:
Adrian Fey
+45 27 51 54 98
adrian@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
