Our new platform called this. has two coexisting arenas: A business conference focusing on creative tech, future business, and an outdoor festival exploring music, and art. Our challenge consisted of narrowing all of that down to PR, graphic design, event design, and execution.
Together with our partners M2Film, Filmby Aarhus, and AARSON we launched the first edition of this. and it was an incredible couple of days: Speakers from Google, LEGO, Grundfos, Grey ect participated, while guests from all over the world had a taste of this. and it’s potential.
We managed to reach 614,6 thousand people on social media alone and landed 30 local, national, and international media exposures on the first edition of this., along with 1500 guests and a sold-out festival. Oh, and we were referred to as the Nordic equivalent of SXSW. That’s how you know you did well.