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Sweeney Todd 

Activating guests at The Royal Opera House between performances of a Broadway musical

 

 

 

 

 

Intro

The Royal Danish Theatre and The Royal Opera House wanted to create an extra ordinary experience during the break for their guests with tickets to the Broadway musical Sweeney Todd. The experience had to have a connection to the hit horror performance and the famous story of the merciless barber who relentlessly cuts the throat of his customers and stuffs their intestines into freshly baked pies. What a mouthful!
The barbaric and macabre universe of Sweeney Todd offered, as a musical and opera, a lot of opportunities. We used the open spaces outside of the stage as a theatrical framework to get the audience even more involved and activated in between the performance, and we made the scenography lively by inviting the guests to get a fresh barber cut or get their shoes shined up by a couple of authentic shoe shine boys.
We had so much fun watching the guests surprised faces and interaction with the actors and barber in the breaks. Phones were constantly out looking for that perfect shot of their opera-companion getting a shave or their shoe polished and The Royal Danish Theatre was very pleased.
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The Royal Danish Theatre and The Royal Opera House wanted to create an extra ordinary experience during the break for their guests with tickets to the Broadway musical Sweeney Todd.
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We made the scenography lively by inviting the guests to get a fresh barber cut or get their shoes shined up by a couple of authentic shoe shine boys.
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Project lead:
Martin Rohde Andersen
+45 29 28 48 71
martin@cultureworks.dk

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

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