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Hummel - Reach New Levels 

Combining the best from the world of fashion and sport in a playful event celebrating sport and team spirit

 

 

 

 

Intro

When the global sport and fashion brand Hummel asked us to help create and execute their sales conference and brand show AW20, we didn't hesitate. They wanted a completed concept over a football theme, so we went all out. 
We called it "Reach New Levels" and turned an empty space into a unique Hummel football stadium with all the essentials. Instead of the average fashion show, we set the scene of a perfect sunday at the stadium with all your friends. A cold beer in one hand and an old school hotdog from the stadium kiosk in the other.

We combined the best from the world of fashion and sport in a playful event celebrating sport and team spirit. A packed venue of 200 local and international salesmen from Hummel participated, and we've heard that the man himself, Christian Stadil was highly satisfied. Score!
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It’s all about playing the game! The fashion show took place on a unique Hummel football field with all the essentials.
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Key elements:
grass, scaffoldning, stadium vibes
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"This is by far the best kick-off of a sales conference, I've ever attended." 
Christian Stadil, owner of Hummel
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Time for some football fun. We made sure their was plenty of time for socializing and having a good time friends. Beer, hotdogs, selfie booth, games etc.
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Project lead:
Marie Kjær
+45 26 71 42 76
marie@cultureworks.dk

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

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