When the global sport and fashion brand Hummel asked us to help create and execute their sales conference and brand show AW20, we didn't hesitate. They wanted a completed concept over a football theme, so we went all out.
We called it "Reach New Levels" and turned an empty space into a unique Hummel football stadium with all the essentials. Instead of the average fashion show, we set the scene of a perfect sunday at the stadium with all your friends. A cold beer in one hand and an old school hotdog from the stadium kiosk in the other.
We combined the best from the world of fashion and sport in a playful event celebrating sport and team spirit. A packed venue of 200 local and international salesmen from Hummel participated, and we've heard that the man himself, Christian Stadil was highly satisfied. Score!