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Pravda 

Turning 50 in urban style.

 

 

 

 

 

Intro

Turning 50 is not easy. Or maybe it is, if you’re an experienced, badass creative agency in Aarhus, which is the case with our good friends from Pravda.

We helped Pravda to create an unforgettable anniversary party. As the director of Pravda, Mette Hejl would say: “At Pravda we party with a purpose”, and that’s why turning 50 not only was a big celebration, but also the time for showcasing a new brand identity with the headline: Home of Business Brands.

We decided to create a big alley party and invited all the guests into the back yard of Pravda. Instead of normal gathering with food and drinks we also wanted to engage the guests and showcase the new identity in a different way. That's why we ended up building three different rooms with the storytelling of Pravdas past, present and future.

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We built the design around showcasing the past, the present and the future of Pravda.
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Aarhus is a part of Pravda and vice versa. That's why we did the anniversary in an urban Aarhus alley instead of some fancy high-end tea party looking place.
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Turning 50 is easy when you're a badass creative agency still kicking it. A big up to Pravda.
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Project Lead:
Marie Kjær
+45 26 71 42 76
marie@cultureworks.dk

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

Børsen Gazelle

2019
2018

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