Turning 50 is not easy. Or maybe it is, if you’re an experienced, badass creative agency in Aarhus, which is the case with our good friends from Pravda.
We helped Pravda to create an unforgettable anniversary party. As the director of Pravda, Mette Hejl would say: “At Pravda we party with a purpose”, and that’s why turning 50 not only was a big celebration, but also the time for showcasing a new brand identity with the headline: Home of Business Brands.
We decided to create a big alley party and invited all the guests into the back yard of Pravda. Instead of normal gathering with food and drinks we also wanted to engage the guests and showcase the new identity in a different way. That's why we ended up building three different rooms with the storytelling of Pravdas past, present and future.
CW Group ApS
+(45) 292 848 71
DK-8000 Aarhus C
DK-2200 Kbh N