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New Years Brief

CLIENT: BUSINESS AARHUS

INFO
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Client: Business Aarhus

Year: 2021


SERVICES
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Creative Direction
Project Management
Graphic Identity
Website
Film
Animiation
Illustration

RESULTS
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1.2k livestreams
2k+ streams

COLLABORATORS
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No Wonder, video
Playminds, animation
Unseen, graphics
Stream Live, stream

KICKOFF

Kicking off a business year of innovation and new projects with a full digital show

Every year Business Aarhus gather the top 500 C-levels of Aarhus to a new years brief in the beautiful City Hall of Aarhus. Of course this wasn't possible during the COVID-19 pandemic.

So do you just back down? Don't tell about any of your interesting city developments? No. You do a full digital show. And you don't settle for 500 views, you go double.

This is where Culture Works enter the picture. Together with Business Aarhus we created a complete digital experience. And boy, did we have content! Let's just say that innovation won't stay back in 2021.

nytårsbrief-culture-works-proces
New-Years-Brief-Culture-Works-2

CONCEPT

Well produced, well paced and with a fresh touch. We don't waist your time.

Time is precius for all of us, but when especially for top business people with busy schedules. Therefore we knew that we had to create a tight concept that was well paced down to the minute.

We had to adress COVID-19 but we also had to shed some optimistic light about the future. And last but least, everything had to wrapped in a business, yet fresh graphic identity communicating that the Aarhus Municipality won't turn down innovation because of a global pandemic.

You can watch our intro sequence below.

GRAPHICS

Modern, urban and yet business. 

Our graphic direction took its starting point in the present time, where many communities have been put un an unwanted break and we all feel a need to re-connect.

Furthermore the identity explores contrasts between the fragmented and the perfect.

PRODUCTION

The beatiful Aarhus City Hall transformed into a pop up studio

While we pre-produced a lot of elements for the new years brief the main part of the show was done live. We had several persons on screen, including:

- Jacob Bundsgaard, Mayor of Aarhus 
- Helle Østergaard, CEO of Danish Commodities
- Henrik Andersen, Group President & CEO of Vestas

FULL SHOW

Want to view the full experience?

Below you'll find the new years brief in its whole form - as it was broadcasted live to 1.2k business people in January 2020.

Have fun.

RESULTS

First ever digital new years brief in Business Aarhus

Record for most participants

+2k views in total

QUOTE

"This year it wasn’t possible to gather people physically, so we needed to come up with a digital format that would target our top business audience. We found the right partner for this task in Culture Works, who unfolded the show from start to finish. We’ve received lots of praise about the show afterwards from top business people."

- Søren Boel, Manager of Business Aarhus

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

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