DESIGNING A FAIR WITH MSCH COPENHAGEN
Once again, our mantra: Stop Selling, Start Creating was the center of our design solution, in the MSCH Copenhagen fair in Berlin and Amsterdam. We live to create experiences, not the illusion of one.
The design looked to solve some of the classic fair-symptoms. We didn’t showcase any pictures or overcommunicate. We made a cubic and flexible design, everything while keeping it simple, elegant and exclusive.
We always love to challenge the status quo. As we flipped the classic fair experience 180, the MSCH Copenhagen staff made the vibe cozy and inviting. We loved the collab. Let’s do it again sometime?