INFO
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Client: Europæisk Kulturregion
Year: 2020-2021
Link: www.midtikulturen.dk
SERVICES
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Creative Direction
Concept
Graphic Identity
Website
Film
Photography
COLLABORATORS
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Kristian Fæste, Photography
ROGG, Video
KICKOFF
A platform for driving culture forward
Europæisk Kulturregion wanted to create a digital platform where various branches of culture could be held under a serious loop and the results shared in a intriguing - for both regular readers as well as scientists within the cultural field.
The aim is to continuesly build a massive digital catalogue of cultural knowledge that can be used in future projects across all sectors.
THEME 01
Culture in Times of Crisis
The first theme launched in March 2020, which was the perfect timing to dive deep into culture in times of crisis.
- Do crisis create new cultural communities?
- How has culture as a whole developed through historical crises?
- What new formats did the COVID-19 pandemic produce?
We produced 4 stories for this theme. Put together the stories combined words, audio and video.
THEME 02
Culture and Health
In December 2020 we launched our second theme titled 'Culture and Health'. This time we focused on the impact culture has in the health sector through interviews with both scientiest, artists and patients that had used cultural treatment forms as part of a health treatment.
- How is culture and health combined?
- What does the newest research shows?
- Should you even work with cultural arts within the health sector?
- Best practices
PLATFORM
A playful graphic identity combined with an informative layout
We found our inspiration in layouts from various online magazines and combined it with the existing graphic identity for Europæisk Kulturregion.
CONTENT
Dive in our catalogue of excisting content
This is examples of some the content, we've produced.
You can hear jazz musician and scientist Peter Vuust tell about how music affects our brains (Danish).
Meet Peter Florence, the director of litterature festival HAY, and learn about how they transformed a physical format into a digital experience (English) done via Google Meet.
RESULTS
8 productions
25+ sources
3 press mentions
5k unique reads
QUOTE
"It has been a sincere pleasure collaborating with the Culture Works team. They have assisted in shaping and bringing our ideas to life and created a valuable platform featuring vast quantities of high-quality material – both visually and content-wise. The team has continuously performed at a high level on all parameters, including cultural and journalistic content, graphic design, technical competences, and as a professional sparring partner during the development phase.
'Midt i Kulturen' was conceived during the corona crisis and began as an experiment that was intended to offer an alternative, digital conference room – both while physical contact was restricted and in the future. The platform has received a warm welcome both internally within the cultural collaboration between the region and the 19 municipalities and with the cultural actors, and I am truly looking forward to continue working with it in the future."
- Amalie Møller Christensen, Europæisk Kulturregion
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
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