Magasin 150th Anniversary
Celebrating 150 years with a Royal (Street) Ballet, a Fashion show, time travel, talks and music
Intro
Magasin is in many ways the cultural center of Aarhus, where their 150-year endeavor and empire originally began. As they celebrated their anniversary in 2018, together, we decided to make it a big one, for the love of Aarhus. Our job was to spread the word and to help create the programme.
Instead of throwing a party FOR Aarhus, we did it WITH Aarhus. Along with SPOT Festival, we brought focus to Magasins 150-year-old romance with the city. We wanted to tell the story of a city in a major development that relies and depends on local forces and superheroes.
By the force of both local and national powers, it did indeed become the celebration that we aimed for. Local historians, the Deputy Mayor, upcoming musicians, and every guest made it happen. Across medias, we reached 773k potential readers, and 168k people across social platforms.
168.000+ SoMe Reach 733.000+ Publicity
5000+ Guests
We wanted to tell the story of a city in a major development that relies and depends on local forces and superheroes.
It did indeed become the celebration that we aimed for. Local historians, the Deputy Mayor, upcoming musicians, and every guest made it happen.
Project lead:
Mads Severinsen
+45 60 70 83 97
mads@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
