Klag eller Bag
A celebration of Letbanen in Aarhus
Intro
This is one of the unusual ones, a great one though. In 2017 Letbanen opened in Aarhus, after a few delays. Suddenly the postponed opening had outshined the fact that Letbanen actually represented Aarhus in development. Now the story of Letbanen was the story of how Aarhus was a big failure.
We and a few local heroes decided to change that story. Together we created a giant celebration of Letbanen and the fact that it’s going to bring Aarhus better together. A party all based on citizen initiatives. That’s the beauty of Aarhus and why we like to call it the worlds biggest village.
Community power, for the win. 2000+ citizens of Aarhus participated in the party. 80+ local companies donated gifts, money, equipment, cake, hotdogs and so on. We had our own little newsjacking moment when the story was brought in several national news multiple times and covered by 6+ local news.
2.000+ visitors
10 Medias
80+ Local companies
Together we created a giant celebration of Letbanen and the fact that it’s going to bring Aarhus better together. A party all based on citizen initiatives.
Project lead:
Mads Severinsen
+45 60 70 83 97
mads@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
