The basis of this challenge was to create a true fashion experience, but with the feeling of just hanging with the guys. The usual stiff catwalk isn’t Jack&Jones, so instead of that, we created an experience that suited their true identity.
To visualize the DNA of Jack&Jones and their new collection we created the scene of a local high school court with a catwalk show and a parking lot BBQ. Places where brotherhood and community are at the center, just like in Jack&Jones.
The theme and setting worked out exactly how we dreamt of and we were stoked to give them an entirely new and all around fashion experience. It was more than just handsome models and stiff handshakes. It was a community coming together.