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Jack&Jones - Basketball Court 

A whole new way of creating fashion experiences

 

 

 

 

 

Intro

The basis of this challenge was to create a true fashion experience, but with the feeling of just hanging with the guys. The usual stiff catwalk isn’t Jack&Jones, so instead of that, we created an experience that suited their true identity.  
To visualize the DNA of Jack&Jones and their new collection we created the scene of a local high school court with a catwalk show and a parking lot BBQ. Places where brotherhood and community are at the center, just like in Jack&Jones. 
The theme and setting worked out exactly how we dreamt of and we were stoked to give them an entirely new and all around fashion experience. It was more than just handsome models and stiff handshakes. It was a community coming together. 
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We called the concept "Keep it Real" - A drama free zone, a brotherhood, a community just somewhere to be you!
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Key elements:
painted floor, scaffolding, metal sheet
Stiff models and handshakes were a no go - even the backstage vibes were all about Keep it Real!
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It's all about meeting each other at the court! The fashion show took place on a unique Jack&Jones basketball court with all the essentials.
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From the one designing the logo-printed basketball, to the one sweeping empty beer bottles in the parking lot BBQ, Culture Workers worked hard on this ultra-cool execution.
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Project lead:

Andreas Nielsen

+45 27 13 14 82

andreas@cultureworks.dk 

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

Børsen Gazelle

2019
2018

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