On May 20, 2020, Hummel launched their intern sales conference showcasing the latest styles to buyers. Due to the Covid-19 crisis, Hummel wasn't able to invite any of their 200+ partners from all over the world as they usually do in great style - with our help.
But did they want to surrend to Covid-19? Definetly not.
This is where we enter the picture. In collaboration with our in-house production friends, KarmaCat, we took on the challenge of converting Hummel's sales conference into a playful, entertaining and highquality three hour long digital sales conference. We took responsibility of everything from storyboards, locations, production-planning to creating a website, graphic identity and final delivery. The results? Hummel got almost the same numbers as last year, but for half of the cost of their regular sales conferences.
So what did we do exactly? That we will tell now.
CW Group ApS
+(45) 292 848 71
DK-8000 Aarhus C
DK-2200 Kbh N