Hummel Hive is a new sub brand to Hummel. Our job was to design and execute a release party in Aarhus to celebrate their very first collection. Furthermore, we were in charge of SoMe, invitations and PR on the event.
The event had a fresh vibe and awesome Njord Gin cocktails, attracting the fashion crowd. Before the party, we held a private launch for bloggers, media and selected persons in order to create a SoMe buzz.
More than 300 people went by the release party. Furthermore, Hummel Hive reached 100.000+ exposures on social medias and 200.000+ potential readers across media channels.