'

 

 

 

 

 

Hummel Hive

Hummel Hive release party

 

 

 

 

Intro

Hummel Hive is a new sub brand to Hummel. Our job was to design and execute a release party in Aarhus to celebrate their very first collection. Furthermore, we were in charge of SoMe, invitations and PR on the event.
The event had a fresh vibe and awesome Njord Gin cocktails, attracting the fashion crowd. Before the party, we held a private launch for bloggers, media and selected persons in order to create a SoMe buzz.
More than 300 people went by the release party. Furthermore, Hummel Hive reached 100.000+ exposures on social medias and 200.000+ potential readers across media channels.
hummel-hive-culture-works-2
hummel-hive-culture-works-3
hummel-hive-farve-3a-kopi
The event had a fresh vibe and awesome Njord Gin cocktails, attracting the fashion crowd.
hummel-hive-culture-works-4
hummel-hive-culture-works-5
hummel-hive-culture-works-6
100.000+ SoMe Reach 200.000+ Publicity
300+ Guests
hummel-hive-culture-works-7
hummel-hive-culture-works-8
Project lead:
Andreas Nielsen
+45 27 13 14 82
andreas@cultureworks.dk
DSC_4382-1

CW Group ApS

Cultural Agency

+(45) 292 848 71
hey@cultureworks.dk 

CVR: 34627878

AAR Office

Mejlgade 72,
DK-8000 Aarhus C

CPH Office

Ryesgade 5,
DK-2200 Kbh N

Børsen Gazelle

2019
2018

logo-white