Culture Works
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EUD EXPO
(2023)
Activation, Concept, Event Design, Experience Strategy, Production, Video Production, Visual Identity
Client:
Aarhus Kommune

Collaborators:
Made By Marble
Playground Marketing ApS

 

“True experiences spark new insights, inspire dreams, and open up new opportunities!”

In collaboration with the City of Aarhus, we’ve created EUD EXPO, a 1000m² educational exhibition that uses immersive experiences and sensory engagement to showcase the diverse opportunities vocational education offers to the next generation of the workforce.

This initiative directly addresses the declining interest in vocational education, which has seen a significant drop over the past decade. We’ve tackled this challenge with in-depth research and a series of workshops involving vocational institutions in Aarhus, EUD ambassadors, primary school teachers, and 7th graders.

The result is clear and impactful: children and young adults learn better through experiences — EUD EXPO, now live for 2 years, has welcomed over 3500 visitors, targeting both 7th graders and select young adults (18-29). With 11 experience rooms, covering fields such as textile design, healthcare, and culinary arts, the expo provides a fully immersive, energetic and sensory experience that leaves a lasting impression.”
EUD EXPO is an organic learning platform, in constant development and has a 4+ year horizon with a scheduled 7000+ visitors from both target groups.

Project Lead

Marie Kjær

Experience Lead & Partner
Aarhus

+(45) 2671 4276‬
marie@cultureworks.dk

 

 

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collaborate?

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