VIP Event at ARoS

How to cultivate and harvest cultural potential in the hotel and food business
The Challenge

Our good friends at De Forenede Dampvaskerier are always up for some fun, and when they asked us to create their annual VIP event, they wanted a night to remember. The task was to make a memorable and extraordinary evening with local culture as the driving force.

The Kickoff

We did an experience design with a fairytale feel spread out over the entire ARoS – from ground level to the rainbow. The evening offered inspiring speaks about how to use cultural drivers in line of business while the Danish National Cooking team presented a 4-course dinner.

The Win

The guests left the event feeling loaded with inspiration and good memories. Thanks to the golden keynote speakers, several attendees reported back to DFD, that they had started working together with local cultural institutions. And that’s pretty freaking awesome.

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