Cluster Square
Creating a new visual identity and spreading the word about our four-year-old culture baby
Intro
2019 was the fourth year in a row we gathered creative clusters from all over Aarhus, creating a platform for them to shine, perform, and provoke during Aarhus Festuge. How do we capture that concept and communicate it visually?
In 2018 we developed and designed a new CVI, and we presented all of our communication in a brand new wrapping paper: a diverse, dynamic and playful look, that reflected the purpose of Cluster Square.
This colorful visual identity shaped all of the physical outlets on the square. But it also permeated our digital look, all the way from our sales decks, to the webpage, and our social media posts. This is our visual journey showing the development of the Cluster Square CVI:
In 2018 we landed 21 press releases with a total market value of 255.000 kr.
We presented Cluster Square in a brand new wrapping paper: a diverse, dynamic and playful look.
The CVI shaped our digital look, all the way from our sales decks, to the webpage, and our social media posts.
Project lead:
Mads Severinsen
+45 60 70 83 97
mads@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
