2019 was the fourth year in a row we gathered creative clusters from all over Aarhus, creating a platform for them to shine, perform, and provoke during Aarhus Festuge. How do we capture that concept and communicate it visually?
In 2018 we developed and designed a new CVI, and we presented all of our communication in a brand new wrapping paper: a diverse, dynamic and playful look, that reflected the purpose of Cluster Square.
This colorful visual identity shaped all of the physical outlets on the square. But it also permeated our digital look, all the way from our sales decks, to the webpage, and our social media posts. This is our visual journey showing the development of the Cluster Square CVI: