Cluster Square 2018: Graphic Identity

 Creating a new visual identity for our three-year-old culture baby
The Challenge

For the third year in a row, we gathered creative clusters from all over Aarhus, creating a platform for them to shine, perform, and provoke during Aarhus Festuge. How do we capture that concept and communicate it visually?

The Kickoff

Just like in 2016 and 2017 we packed Cluster Square with many clusters, guests and awesome food. But, this year, we presented all of it in a brand new wrapping paper: a diverse, dynamic and playful look, that reflected the purpose of Cluster Square. 

The Win

The CVI shaped all of the physical outlets on the square. But it also permeated our digital look, all the way from our sales decks, to the webpage, and our social media posts. This is our visual journey showing the development of the Cluster Square 2018 CVI:

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