After years of development the city area was Ceres Byen finally completed in 2019. Engaard A/S, the entrepreneur behind the area, wanted to brand Ceres Byen in a way where people could interact with the surroundings and meet their new fellow neighbours.
Together with Engaard A/S, we created an open garden party theme combining the intimacy from a get together in your backgarden with the feeling of being on a festival with fellow citizens.
Culture Works did the graphic identity, concept, design and execution of the event, where more than 2.000 people attented. The event also reached to local media with several articles, all leading to a positive branding position for new city area, Ceres Byen.
CW Group ApS
+(45) 292 848 71
DK-8000 Aarhus C
DK-2200 Kbh N