Ceres Byens Åbningsfest
Branding a new city area through a garden party
Intro
After years of development the city area was Ceres Byen finally completed in 2019. Engaard A/S, the entrepreneur behind the area, wanted to brand Ceres Byen in a way where people could interact with the surroundings and meet their new fellow neighbours.
Together with Engaard A/S, we created an open garden party theme combining the intimacy from a get together in your backgarden with the feeling of being on a festival with fellow citizens.
Culture Works did the graphic identity, concept, design and execution of the event, where more than 2.000 people attented. The event also reached to local media with several articles, all leading to a positive branding position for new city area, Ceres Byen.
Combining the intimacy of a back garden gettogether with a the feeling of open festival.
Games in the garden, concert on the rooftop and kayaking in the creek.
More than 2.000 people attented the event which also reached the local media, leading to a positive branding position for Ceres Byen as city area.
Project lead:
Marie Kjær
+45 26 71 42 76
marie@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
