Jack&Jones Fashion Show
Showcasing the new J&J edginess
Intro
Once again, we got into bed with our friends from Bestseller. The vibrant and international fashion brand Jack&Jones wanted us to design their FW17/18 show over the theme ‘The Brooklyn block’. The objective was to make a show to remember that showed the different lifestyles and the new edginess of Jack&Jones.
We created an idea and a concept that took place in a rough and industrial building just outside of Brande, Jylland. We took use of the old and aesthetic walk through, and made it into a unique entrance, where fog and chills from dry ice filled the room. The walkthrough led people into the raw and minimalistic runway.
A packed venue of 400 local and international salesmen from Jack&Jones watched as we choreographed and led the collection out on the runway. The aesthetic in the event design contributed to content for the Jack&Jones look book as well as keeping the sales alive in the near future.
We created a showspace with an industrial feeling similar to the vibrant neihborhoods in downtown New York during winter season.
Key elements:
light, twinwall plastic, dry ice
A packed venue of 400 salesmen watched as the show presented different styles of the FW 17/18 collections.
The aesthetic in the event design contributed to content for the Jack&Jones look book.
Project lead:
Andreas Nielsen
+45 27 13 14 82
andreas@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
