Arla Food Fest
Celebrating Our Love for Food
Arla Food Festival is a two day festival in the heart of Copenhagen wishing to strengthen children’s interest in cooking. The job was to create a concept, event design, program and publicity that contained three elements: humour, health and involvement.
The event design was colourful and framed a true mecca of food courts, engaging activations and concerts. With a collab between trending youtubers and danish chef Timm Vladimir, we reached the target group at their home turf.
We managed to spread the word! The YouTube videos got 300.000 views and the Festival attracted more than 11.000 happy visitors during the two days. At the end of the day 25% of all Danes now know about Arla Food Festival.