Arla Food Fest
Celebrating our love of food
Intro
For the fifth time in a row we’ve arranged Denmarks’s biggest food festival for children and families, Arla Food Fest, in close collaboration with Arla. One of our core tasks was identifying and involving relevant partnerships, in order to strengthen and broaden the variety of activities on the festival. Besides that we had the opportunity to plan and execute the entirety of the festival production, including logistics, on- site infrastructure, supplier management and so on. What a blast!
Healthy eating habits were once again on the visionary menucard when we challenged children to expand their cooking skills, tastebuds and get inspired by the wide range of activities, all with the FN 17 sustainable development goals in mind. The event design was colorful and framed a true mecca of food courts, engaging activations, workshops and concerts.
In 2019 more than 20.000 curious guests attended this culinary exploration at a festival embracing educational workshops by no less than 45 enthusiastic food partnerships such as Too Good to go, Meyers, Københavns Kommune & Sticks’n’Sushi.
For the fifth time in a row we've arranged Denmark's biggest food festival for children and families, Arla Food Fest.
In our strategy we had to consider creating a framework for content development, including concept, event design, entertainment programme and publicity.
The event design was colorful and framed a true mecca of food courts, engaging activations, workshops and concerts.
45 food related partnerships
25% awareness amongst Danes
20.000+ guests
Project lead:
Kasper Zederkop
+45 24 91 45 33
kasper@cultureworks.dk
CW Group ApS
Cultural Agency
+(45) 292 848 71
hey@cultureworks.dk
CVR: 34627878
AAR Office
Mejlgade 72,
DK-8000 Aarhus C
CPH Office
Ryesgade 5,
DK-2200 Kbh N
Børsen Gazelle
2019
2018
