Beer Sampling Contest
Executing a nation wide Beer Sampling Contest
The Challenge. The supermarket MENY were to launch four new gourmet beers. They therefore wanted to raise the awareness level of their beer selection amongst possible consumers.
The Kickoff. We designed and built four cargo bikes. They all got MENY look&feel, and at the same time they were optimized for sampling occasions. We then came up with a sampling strategy, reaching out to consumers in Denmark's four largest cities in only eight days.
The Win. During the eight days sampling period, we had one-to-one dialouge about the beers and the MENY brand with 5000+ people. 4000+ beers were sampled. We still facillitate the cargo bikes on behalf of MENY and you can, occasionally, spot them around town.
Want to hear more?
Mads is your cargo bike know-it-all guy on this. Reach him at