Hummel Hive

Hummel Hive Release Party

Hummel Hive

Hummel Hive

Hummel Hive Release Party

The Challenge.Hummel Hive is a new sub brand to Hummel. The designers behind the collection focuses on the past in order to create the future which results in youth style sneakers and clothes with a glimpse of those sporty 70’s. Our job was to design and execute a release party in Aarhus to celebrate their very first collection. Furthermore, we were in charge of SoMe, invitations and PR on the event.

The Kickoff.Our event design had a young and fresh spirit, attracting the fashion crowd. Before the party, we held a private launch for bloggers, media and selected persons in order to create a SoMe buzz. Finally we had the awesome Njord Gin team behind the bar.

The Win.+300 people went by the release party. Furthermore, Hummel Hive reached +100k exposures on SoMe and +200k potential readers across media channels.

Want to hear more?

Martin knows all about Hummel and sneakers. Get in touch with him here

Mail: martin@cultureworks.dk
Tlf: +(45) 292 848 71