Faxe Kondi Booster
Launch of new energy drink
Launch of Royal Unibrew’s newest energy drink, Faxe Kondi Booster
The Challenge. We have been a trusted partner of Bestseller for the last three years. This time our task was to create a fashion show and environment with the concept theme: Black Awards.
The Kickoff. We did a “Booster Tour” that visited universities in the 4 biggest cities in Denmark with pop-up stand-up shows for the students to enjoy in their lunch brakes. Furthermore, we had the support of the local stand-up communities in the 4 biggest cities in Denmark. We also created a digital platform that connected billboards and magazine adds with the online app. At last, we had onsite events at 5 large Danish festivals.
The Win. The campaign was successfully executed, and the engagement with the targeted user group was enormous. A happy co-lab between Culture Works and Openminded with a happy costumer and a great content creating campaign among the consumers.
Want to hear more?
Adrian Fey was in charge of this project.
Hit him up at